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NEWS
World-first Peter Rabbit attraction coming to UK
POSTED 07 Oct 2015 . BY Tom Anstey
Peter Rabbit Adventure Playground will be based on the animated CBeebies iteration of the character Credit: Willows Activity Farm
Beatrix Potter’s classic children’s character Peter Rabbit is getting his own adventure play area after Willows Activity Farm in Hertfordshire, UK, announced plans for a £1m (US$1.5m, €1.3m) expansion of its site.

Peter Rabbit Adventure Playground will be based on the modern animated CBeebies iteration of the character, which originally appeared in 1902, with an opening date set for 2 April.

Designed by Finland-based themed activity attractions designer and developer Lappset Creative, in partnership with Silvergate Media, the world first Peter Rabbit adventure play area will include Peter Rabbit’s Secret Treehouse, Mrs. Tiggy-Winkle’s Kitchen and Lily Bobtail Nature Discovery.

“We wanted to bring Peter Rabbit to life for children who love watching the animated series,” said Thomas Merrington, VP of brand and creative at Silvergate Media.

“The beautiful countryside setting, coupled with their focus on wholesome active play makes Willows the perfect place to do this. 2016 marks 150 years of Beatrix Potter and this is a fabulous way to ensure her most famous creation, Peter Rabbit will be enjoyed for generations to come.”

In addition to the expansion, Willows will be re-theming its existing adventure play facilities to incorporate Peter Rabbit, as well as a new restaurant and daily meet and greet sessions with Peter Rabbit and Lily Bobtail.

MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
+ More news   
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Chief Executive Officer, Mount Batten Centre
Mount Batten Group
Salary: c£65,000pa + pension + benefits
Job location: mount batten centre, plymouth , United Kingdom
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COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Taylor Made Designs

Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
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08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
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NEWS
World-first Peter Rabbit attraction coming to UK
POSTED 07 Oct 2015 . BY Tom Anstey
Peter Rabbit Adventure Playground will be based on the animated CBeebies iteration of the character Credit: Willows Activity Farm
Beatrix Potter’s classic children’s character Peter Rabbit is getting his own adventure play area after Willows Activity Farm in Hertfordshire, UK, announced plans for a £1m (US$1.5m, €1.3m) expansion of its site.

Peter Rabbit Adventure Playground will be based on the modern animated CBeebies iteration of the character, which originally appeared in 1902, with an opening date set for 2 April.

Designed by Finland-based themed activity attractions designer and developer Lappset Creative, in partnership with Silvergate Media, the world first Peter Rabbit adventure play area will include Peter Rabbit’s Secret Treehouse, Mrs. Tiggy-Winkle’s Kitchen and Lily Bobtail Nature Discovery.

“We wanted to bring Peter Rabbit to life for children who love watching the animated series,” said Thomas Merrington, VP of brand and creative at Silvergate Media.

“The beautiful countryside setting, coupled with their focus on wholesome active play makes Willows the perfect place to do this. 2016 marks 150 years of Beatrix Potter and this is a fabulous way to ensure her most famous creation, Peter Rabbit will be enjoyed for generations to come.”

In addition to the expansion, Willows will be re-theming its existing adventure play facilities to incorporate Peter Rabbit, as well as a new restaurant and daily meet and greet sessions with Peter Rabbit and Lily Bobtail.

MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
Populous reveals plans for major e-sports arena in Saudi Arabia
Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.
Raby Castle reveals ambitious plans to become a major visitor destination
Raby Castle, known as one of the finest medieval fortifications in England, is nearing the end of an ambitious two-year renovation project.
+ More news   
 
COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Taylor Made Designs

Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
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